Sévérine

First Roland EJ-640 user benefits from 40% cost-savings

Advertising printer Hodge in the German city of Schleswig can't complain about its work. The combination of superior customer service and high quality and reliability attracts customers from all over Europe to the company. The machines here run six days per week, often 24 hours per day. It was high time for some efficiency improvements. At Drupa, Hodge owner Michael Marquardt bought a Roland EJ-640 and ended up being the proud owner of one of the first such machines in Europe.

Large ink cartridge

“We have to ensure rapid, high-quality production,” explains salesperson and machine operator Siegmar Nossenheim. “With the new Roland Soljet EJ-640, we can print three times as fast as with the ER-640, which we also have in-house. The reason for this is the wide printing surface.” The ink cartridges, which hold a full 1 litre, have proven to be a great solution for Nossenheim. “We often leave the machines to operate all night. When you do that, you don't want the ink to run out halfway through. We replace the ink cartridge on the other machine every evening, and we use up the half-empty cartridges during the day.” Nossenheim points to an enormous pile of half-empty cartridges. “With the new machine, this is a thing of the past. Of course, the new ink cartridges hold three times as much ink.”

img_rij_hodge_a.jpg

Substantial cost-savings

“And, this ink is much less expensive,” says Marquardt. “All together, I estimate our cost-savings to be 40% on the average advertising job. And that quickly adds up in a production department like ours. When we told our dealer, Hansa, in Bremen that we were looking for a faster printer, he told us that Roland had entered the heavier production segment with the EJ series. We thought it would be worth the effort for us to pay a visit to the Roland stand at Drupa to test out the new machine. As a matter of fact, in our few days there, we looked at and tested all of the potentially competing products. Not one single competitor delivered an equally high-quality end product at the same printing speed as the EJ-640 from Roland.”

Read the entire article here

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Sévérine - author
Sévérine Vanderstraeten is Marketing Assistant at Roland DG Central Europe, based in Geel, Belgium.

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